Why I did not renew our Prime Membership

This year I've been on a campaign to cut unnecessary spending as much as possible.  I've been a Prime member for many years and like most recurring expenses, it continued because it was convenient to order online and receive items two days later.  There was also the idea that Amazon was cheaper and originally they were!  

This year I noticed packages were not coming in two days and more importantly, Walmart and Target have been price matching or beating Amazon so why wait two or more days for packages?  

What about the other services Amazon offers?  Their Prime selection of new content is mostly rated R with sexual content I don't want to watch or language I don't want to listen to so after a series of disappointing shows, I had no reason to keep Prime for their new content offerings.  

I canceled Prime in July and since then I have realized I could still order with free shipping as long as I spend $35.  Walmart does the same thing for Pick Up orders so I'm used to this.  It may take 5-7 days to get an item but if I order it on Prime, it's because it's a unique item I can't easily find elsewhere and I'm willing to wait for it.